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Inovações em M-Commerce na
América Latina e no Mercado Hispânico dos EUA
M-Payment - M-Banking - Micropagamentos
FrecuenciaEvents anuncia a realização da Comercio Móvil Américas 2008, conferência e exposição concebida para analisar, conhecer e promover as oportunidades oferecidas pelas novas tecnologias de mobile commerce (m-commerce) como ferramentas de pagamento e operações financeiras. É dedicada exclusivamente aos mercados da América Latina e dos Estados Unidos (comunidade hispânica).
Pagamento de serviços, envio de remessas ao exterior, transferências, cartões pessoais, acesso a conteúdo digital on-line, são apenas algumas das opções já disponíveis em vários países da América Latina, e que prometem desembarcar e crescer rapidamente nos demais.
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O Evento de Entretenimento Móvel & Serviços de Valor Agregado
Frecuencia Events tem o orgulho de anunciar a quarta edição da conferência & exposição Contenido Móvil Américas 2008. Nossa conferência-símbolo, que já conquistou reconhecimento e status internacional, volta para reunir os principais players do mercado e oferecer um espaço único, exclusivamente destinado à discussão dos temas mais relevantes do setor de distribuição e criação de conteúdo móvel na América Latina e comunidade hispânica dos Estados Unidos.
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Explorando o Poder da “Quarta Tela” na América Latina e no Mercado Hispânico dos EUA
Após um período de relativa calma, a TV móvel entra na pauta do dia das operadoras latino-americanas, e algumas delas já começaram a oferecer o serviço. A Ancel, do Uruguai, foi pioneira ao implementar, em 2008, o primeiro serviço de multicasting da região a funcionar independentemente da rede celular. A ela se juntou a mexicana Iusacell, que havia lançado a modalidade utilizando a rede celular.
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Mobile and Wireless Convergence * Mobile Content and Converged Media
Mobile Mexico and Central America Summit 2007 will analyze and discuss in depth the new wireless technologies being introduced in Mexico, and its impact on the country’s convergence. We discuss the standards, business models and regulatory concerns and how they will ultimately impact Mexico’s mobile market bottom line.
On a separate but simultaneous Track, we discuss the business of content provision to mobile environments, as well as considerations in the ongoing relationship between Mexico’s entertainment industry and the technological distribution options available on a converged environment.
Jump between sessions or attend the Track more suited for your business and business strategy!
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Enhancing the Uptake of Mobile Entertainment in Latin Speaking Markets
Frecuencia Publications’ flagship conference, which in just a few years has attained international recognition and status, is back in 2007 to address in depth, the most important issues facing the regional mobile content industry.
As the industry matures, so does the Latin American and Hispanic consumer who upgrades and sophisticates its mobile content demands in giant steps. The industry is going through a consolidation and reorganization process which in turn, has created a healthier and solid business environment. The players are in place, and the operators, now equipped with the necessary networks; are looking for appropriate content and business offerings to satisfy the tastes of its growing and younger target consumer.
Now more than ever, content owners and providers need to establish and firm-up their presence and strategies in this lucrative market space. Mobile Content Americas 2007 will provide all players the opportunity to map out and implement their regional strategy in the most practical and cost effective way.
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The Bankers Club, Miami, Fl
Register Now. Only Few Tickets Left! |
Latin Mobile & Digital Music
Latin mobile music is experiencing phenomenal growth in Latin America due to several reasons. The genre has become mainstream not only in the US but worldwide, 3G networks and technological advancements are coming into place, internet use by US Latinos and Latin-Americans is growing at an impressive rate and sophisticated mobile devices are beginning to take the market by storm. How to develop and implement the right content partnerships, pricing strategies, content partnerships, licensing deals, distribution channels and marketing are issues that Latin American carriers are juggling to define when it comes to their mobile music strategy. The need for solid business models has been a major issue to be resolved for adequate music delivery value chain in the Region. These and many other issues will be discussed at this unique and one-of -a of a kind event. Do not miss the opportunity to enter or affirm your business in one of the most promising content markets in the world!
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Contenido Móvil Américas II 2006
November 08-10
Colonnade Coral Gables Hotel, Miami, FL.
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Contenido Móvil Américas II
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Following the debut of Contenido Movil Americas (CMA I), the second edition will expand and take over upon the first, addressing the business of producing, distributing and marketing mobile content to a Latin audience. As new forms of mobile content get rolled out across the region and barriers are overcome, companies should be looking at ways of extending their audience across boundaries, both from the US into Latin America and from Latin America into the US. Contenido Móvil Américas II (CMA II) will provide a singled out focus on the US Hispanic market, which is the most likely to use phones to take pictures, send text messages and surf the Internet. This year is an important one for mobile content as the 2006 FIFA World Cup is expected to drive uptake of all forms of sports related content, including TV and video, message alerts, games and ringtone anthems. Likewise, as TV novelas and new shows like Latin American Idol spread throughout the region the creation of a strong market for correlated mobile content is expected. Furthermore, the increased interest in mobile marketing campaigns and strategies targeting Hispanic markets both south and north of the border will provide plenty of insight opportunities at CMAII! |
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La fuerza de la movilidad y convergencia
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La Cumbre México & Centroamérica Móvil 2006 es la única conferencia y exhibición sobre el mercado mexicano y centroamericano de productos y servicios de tecnologías móviles e inalámbricas, enfocada especialmente en la amplia diversidad de estándares tecnológicos y en como la competencia entre tecnologías repercute para el beneficio de la industria y contribuyen al crecimiento del mercado.
La Cumbre expondrá, analizará y proporcionará un análisis completo sobre las perspectivas y camino hacia la convergencia móvil en estos mercados de alto crecimiento. Este evento será un medio sumamente efectivo para aprender la mejor manera de desarrollar productos, estrategias y servicios en ambos mercados, cómo capitalizarlos y mantener su constante crecimiento. Usted estará mejor capacitado para tomar las decisiones correctas para asegurar no solo sobrevivir a estos desarrollos, sino también tomar ventaja de ellos para incrementar el valor de las marcas y asegurar el crecimiento a largo plazo. |
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