DAY 1 - Thursday March 16th
TIME	Track 1 - Collins I & II	Track 2 - Ixora
	Markets and Marketing	Mobile Entertainment
9:00-09:40 9:00-09:40	Fairly immature markets, stiff competition translate into huge opportunities. Overall mobile messaging and content market overview: US Hispanic, Mexico, Brazil, Chile, Argentina, Colombia. A US 200 million market. SPEAKERS: Fernando Pafumi, Director - Pyramid Research, USA José Luis Carrete, Director Business Development - Terra Networks, USA MODERATOR: Manuel Barroso, Business Development Director - m-Qube	The future of Latin mobile music: US Hispanics consumed US$400 in ringtones and digital music last year. Operators in Colombia, Chile, Mexico, Argentina, Brazil are pushing master tones. Brazil in itself is a self sustaining market, with 10m downloads reported last year. SPEAKERS: Steve Zitnik , Chief Technical Officer - Interop Technologies, USA Leila Cobo, Bureau Chief Latin - Billboard Magazine, USA Jorge Mejia, Director New Business - Sony/ATV Music, USA MODERATOR: Richard Downes, President - Miami Wireless Associates
09:40-10:40 09:40-10:40	PANEL "The need to customize your content. Translated vs. original content. What sells the most: Spanish, English, Portuguese language applications?" SPEAKERS: Jorge Partidas, CEO - LatCel, USA Nicholas A. Montes, VP Sales and Marketing - AG Interactive, USA Gustavo Mansur, Content Manager - TIM Brasil MODERATOR: Eduardo Pérez de Castro, Director de Ventas SVA - Entel Chile S.A.	PANEL "Role of Hispanic labels and the role of regional aggregators in placing and pushing forward content" SPEAKERS: Alfonso Perez-Soto, Media Director for U.S. Latin and Latin America - Warner Music, USA Jorge Mejia, Director New Business - Sony/ATV Music, USA Philippe Laranjeiro, Business Development Director- Latin America - Netsize Mexico MODERATOR: Manuel Barroso, Business Development Director - m-Qube
10:40-11:10 10:40-11:10	COFFEE BREAK Sponsored by
11:10-11:50 11:10-11:50	PANEL "Latin American operators along with representatives from eco system, discuss candidly the challenges and particularities of structuring business models in their countries" SPEAKERS: Rafael Magdalena, Gte Mkt Productos Massa - Brasil Telecom Alex González, VP Business Development - Turner Broadcasting Latin America Begoña Varas, Subgerente de Contenidos - Movistar Chile MODERATOR: Manuel Barroso, Business Development Director - m-Qube	Hispanic media entertainment companies discuss deal making with regional brands. What is on the works and what are the trends SPEAKERS: Juan Saldivar , CEO - EsMas.com/Televisa Mexico MODERATOR:
11:50-12:50 11:50-12:50	Streaming TV, Interactive Video markets in the Americas. Mexico and Brasil pioneering (tirar). Powerful marketing and branding tool? SPEAKERS: Marcel de Matos, Gerente de Interactividades - OKTO, Brasil Flemming Lund, CEO - Inmobia, USA Victor Kong, VP New Media Development - MTV Latinoamérica, USA MODERATOR:	PANEL "What is selling and what is not, cultural and market differentiators. Samba is not the same as salsa. The regaetton phenomena in Spanish speaking markets" SPEAKERS: Ivan Arinez Pacheco, Gte Marketing - Móvil de Entel Bolivia Nicholas A. Montes, VP Sales and Marketing - AG Interactive Christian León, Mobile Content Licensing Director for Latin America - Cyclelogic Mobile Solutions MODERATOR: Leila Cobo, Bureau Chief Latin - Billboard Magazine, USA
12:50-14:20 12:50-14:20	LUNCH Sponsored by
	Mobile Marketing and Market Penetration Strategies	Mobile Gaming, Video Messaging and Cross Media Services
14:20-15:20 14:20-15:20	CASE STUDY "Brazil and Chile are pioneers in Latin America. US Hispanic marketing showing a slow start. The importance of understanding mobile marketing to reach segmented demographics" SPEAKERS: Gustavo Mansur, Content Manager - TIM Brasil Esteban Torbar, CEO - Ei Movil, Venezuela Monica Bistrain , Mobile Marketing Director - Cyclelogic Mobile Solutions MODERATOR:	PANEL "Finding a niche in adult content in Latin America." SPEAKERS: Tero Turunen, CEO - Minick Group, Suiza Enrique Jungbauer, Managing Director - Mooobl, Spain MODERATOR: Ana Paula Lobo, Executive Editor - Frecuencia Publications
15:20-16:00 15:20-16:00	Defining your Latin American sales strategy. Effective penetration strategies. Lessons form the pro's SPEAKERS: Fernando Pafumi, Director - Pyramid Research Manuel Barroso, Business Development Director - m-Qube MODERATOR:	Video messaging, WAP, mobile downloads, label and non-label production initiatives for exports and regional consumption in the Region SPEAKERS: Ann Williams, CEO - OKTO, Brasil Gustavo J Bolinaga, Director - Conectium Limited, Venezuela MODERATOR: Andreas Blazoudakis, Presidente - Yavox Latin America, Brasil
16:00-16:30 16:00-16:30	COFFEE BREAK
16:30-17:20 16:30-17:10	PANEL "Revenue models and pricing initiatives that are working considering cultural and demographic considerations. Understanding the operators grip. Best practices and innovative business models from experienced players" SPEAKERS: Antonio Shin, Director - KT Freetel Korea Marco Narduzzi, Division Director - H3G Italy MODERATOR: Edmond Saade , CEO - WAU, Venezuela	Wireless gaming explosion in the Region: publishers and developers rising to the challenge SPEAKERS: Matt Gillis, VP Business Development - Cosmic Infinity, USA Suzanne Caporicci, General Manager, Americas & Sr VP Worldwide Marketing - Glu Mobile, USA Bill Woods, Director Account Management - The Americas THQ Wireless, USA MODERATOR: Sherrie Bainer, Account Manager, Carrier Relations - QUALCOMM Internet Services
5:30-8:00	COCKTAIL RECEPTION Sponsored by
* Pending Confirmation

DAY 2 - Friday March 17th
TIME	Track 1 - Ixora	Track 2 - Collins I & II
	Technology and Business Delivery	Business Practices to Boost SMS Uptake
9:00-9:40 9:00-9:40	From developer to phone manufacturer to operator. Overcoming the obstacles to mass marketing and quick delivery. SPEAKERS: Antonio Shin, Director - KT Freetel Korea Brian Demers, VP, Mobile Applications - NMS Communications, USA Carl Washburn, CEO & President - Vocel, USA MODERATOR: James Walz, General Partner - West Management, Inc	CASE STUDY "Telenovelas programming for everybody? The importance of creating and delivering country specific, innovative local content" SPEAKERS: Milton Gonzalez, Manager Wireless Data - Movistar, Ecuador Eugenio Velasco, Marketing & VAS Director - Es Mas/Televisa, Mexico MODERATOR: Ana Maria Yumiseva, President - Frecuencia Publications
9:40-10:20 9:40-10:20	Tariffs, taxes and regulations pertaining to mobile content in Latin American countries SPEAKERS: Francisco Castro, Director Telecom Nations - AHCIEM Colombia MODERATOR: Victor Hugo Ortiz, Director - Frecuencia Mexico	Innovations in Corporate Solutions: location based, real time information services, etc . The case of mobile banking and mobile payments SPEAKERS: Enzo Malatesta S., Product Coordinator - Movistar, Venezuela Ronald E. Martucci, Manager Commercial Strategy - Movistar, Venezuela Marco Aurélio Garib, President & CEO - EverSystems, Brasil MODERATOR: James Walz, General Partner - West Management, Inc
10:20-10:50 10:20-10:50	COFFEE BREAK Sponsored by
10:50-11:50 10:50-11:50	3G networks, next generation platforms and MMS Interoperability in the Region. Key components and applications of a market leading 3G service SPEAKERS: Marco Narduzzi, Division Director - H3G Italy Pablo Moreira , Gerente VAS - Antel Uruguay Andres Crosa, Manager, Consulting Services - Access US, Inc MODERATOR: Fernando Pafumi, Director - Pyramid Research, USA	CASE STUDY "SMS based TV Voting: regional cable programming and the potential to generate multinational voting " SPEAKERS: Ivan Arinez Pacheco, Gte Marketing - Móvil de Entel Bolivia Rafael Duton, Director Ejecutivo - nTime Mobile Solutions, Brasil Jack Alfandary, Vice President, Licensing and New Business Development - American Idol Fremantle.Media, USA Edmond Saade , CEO - WAU, Venezuela MODERATOR: Eduardo Pérez de Castro, Director de Ventas SVA - Entel Chile S.A.
11:50-12:50 11:50-12:50	PANEL "Hispanic MVNO's and perspectives. Lessons learned so far" SPEAKERS: Giancarlo Molero, VP Marketing - Movida Cellular, USA MODERATOR: Fernando Pafumi, Director - Pyramid Research, USA	CASE STUDY "Monetize Latin America's attachment to sports, in particular soccer. Applying interactive and innovative content services such as chatting with players and video highlight clips" SPEAKERS: Nourdean Anakar , Senior VP Latin America - Digital Orchid, USA Edward Derse, Director of Emerging Networks - Fox Sports Interactive Media, USA Jaime St. Malo, Director Cono Sur - Net People Internacional, Venezuela MODERATOR: Brian Demers, VP, Mobile Applications - NMS Communications, USA
12:50-14:15 12:50-14:15	LUNCH
	Aggregators and Content Owners	Aggregators and Content Owners
14:15-15:00 14:15-15:15	Structuring revenue and win-win business models and platforms when creating content. Mobile Programming Best Practices SPEAKERS: Andrew Armstrong, VP Business Development - 9SQUARED, USA Milton Gonzalez, Gerente Datos Moviles - Movistar, Ecuador Ralf Wenzel, Director, Business Development - Jamba!, USA MODERATOR: Jorge Partidas, CEO - LatCel, USA	Content aggregators and owners play a bigger role in seamless distribution. Practical processes of creating, testing and delivering fresh and innovative content SPEAKERS: Nourdean Anakar , Senior VP Latin America - Digital Orchid, USA Ted Suh, Marketing Director - 9 Squared, USA Carlos Villalobos, Business Development Manager - BBC World Services, UK MODERATOR: Brian Demers, VP, Mobile Applications - NMS Communications, USA
15:00-16:00 15:15-16:15	The Asian and European connection in the Region. Aggressive application developments and practices from the pros SPEAKERS: Guillermo Gulli, Director Latam - Media Plazza, Italy Guy Morag, President and CEO - Bamboo MediaCasting, Israel Tom Sperry, President CEO - Exit Games, Germany MODERATOR: Richard Downes, President - Miami Wireless Associates	Finding allies, market know how and basically high end talent. Utilizing and partnering with local aggregators and developers. Chile and Brazil leading the exportation of developers and applications SPEAKERS: Bruno Zani, Partner & VP Marketing - Andinatech, Chile Andreas Blazoudakis, Presidente - Yavox Latin America, Brasil Marco Aurélio Garib, President & CEO - EverSystems, Brasil MODERATOR: Eduardo Pérez de Castro, Director de Ventas SVA - Entel Chile S.A.
	WHAT IS NEW	WHAT IS NEW
16:15-17:00		Golden Future: Communities and Streaming TV? SPEAKERS: Joanne Waage, Director, Business Development - MoviTV, USA Rodrigo Di Santi, Business Development Manager Latin America - Compera, Brasil MODERATOR: Marco Narduzzi, Division Director - H3G Italy
* Pending Confirmation

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