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  SECOND ROUND!

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cel_cma2a_1.jpgFollowing the success of the inaugural Contenido Movil Americas (CMA I), the second edition will expand and take over upon the first, addressing the business of producing, distributing and marketing mobile content to a Latin audience.

The mobile content industry is changing and evolving at a rapid pace, so we feel that holding this event twice a year is appropriate. This was confirmed at Contenido Movil Americas I (March 15-17, 2006), and upon a subsequent survey it was apparent many attendees and exhibitors supported the idea.

As new forms of mobile content get rolled out across the region and barriers are overcome, companies should be looking at ways of extending their audience across boundaries, both from the US into Latin America and from Latin America into the US. Contenido Móvil Américas II (CMA II) will provide a singled out focus on the US Hispanic market, which is the most likely to use phones to take pictures, send text messages and surf the Internet according to consulting firm Telephia.

This year is an important one for mobile content as the 2006 FIFA World Cup is expected to drive uptake of all forms of sports related content, including TV and video, message alerts, games and ringtone anthems. Likewise, as TV novelas and new shows like Latin American Idol spread throughout the region the creation of a strong market for correlated mobile content is expected.

Examples of such efforts is Sprint launching a Spanish-language mobile video service while Verizon Wireless signing a deal with Spanish-language broadcaster Univision to target US Hispanics for the 2006 FIFA World Cup. Movida, an MVNO targeting US Hispanics, launched in Los Angeles last year. Mexican operator Telcel has launched a service with MobiTV, and competitor Iusacell has also launched a 3G TV service.

Among the lessons learned from CMA I is the potential for exports from the south to the north, and we will study this interaction at the second Contenido Movil Americas II.
Furthermore, the increased interest in mobile marketing campaigns and strategies targeting Hispanic markets both south and north of the border will provide plenty of insight opportunities at CMAII!

OUR STRATEGY

-To increase the awareness of the event among those mobile operators which were not present at CMA I. Also, we are pursuing more participation from those US operators which are investing massive amounts of money in US Hispanic content.

-Another key aspect of conference discussion is exploring the diverse technological choices that facilitate the flow of production and delivery of content in a practical, timely and cost-effective way among the members of the mobile ecosystem. This will be addressed at Contenido Movil Americas II, which will focus on the technological choices and challenges available in specific Latin American markets, including the prepaid environment, carrier technologies and Latino MVNOs.

Of strategic importance is the way Contenido Movil Americas will stimulate interactions between businesses throughout the Americas. Listed below are some of the players that will thrive due to the mobile content explosion in Latin America:

DON’T MISS CONTENIDO MOVIL AMERICAS II IF YOU …

WORK FOR A/AN

Operator
Brand
Content Owner
Developers
New Media Marketing
Consultant
Integrators
Platform provider
Applications provider
Content provider
Access provider
Among many others

IF YOU ARE A DECISION MAKER IN CHARGE OF:
Wireless and mobile services
Music and Video
Content and media partnerships
Mobile media
Mobile marketing and advertising
Digital delivery and distribution
Licensing and copyrights
Gaming officer
Applications and services
Business development
Planning and strategy
E-Commerce

IF YOU DO BUSINESS IN THESE AREAS:
Entertainment and Media
Operators and carriers
Analysts and Legal
Aggregators
Content companies
Content developers
Device designers and manufacturers
Handset component manufacturers
Marketing media services
Multimedia service providers
Music/games/record companies
Personalization providers: ringtones/logos etc
Portal providers
Premium rate service providers
Platform system companies
Retailers/distributors
Security providers
Software developers
Systems Integrators
Wireless connectivity companies
Media network owners
Wireless and mobile services
Music and Video
Content and media partnerships
Mobile media
Sales and marketing
New media and technology
Digital delivery and distribution
Corporate strategy and venture investment
Applications and services
Business development
Planning and strategy


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